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CANZBA Newsletter June 2021

2 Jul 2021 11:07 AM | Anonymous

President's Report

Greetings and welcome to Summer – the best time to be in Vancouver! I hope this update finds you well.

We held two very successful (virtual) CANZBA Conversation events since our last update. The first was a conversation with Phillip Crawley, CEO & Publisher of the Globe and Mail, and Honorary Consul of New Zealand in Toronto, about the media industry and economy during the current pandemic. In the second Conversation, we heard from industry experts from Tourism Australia & Tourism New Zealand and the re-opening of the Tasman travel bubbles, and the captivating and funny media marketing campaigns. You can see the presentations (here) and watch the videos here and here.

We recently sent out a Members survey for you to have your say on past and future CANZBA events. Please take a few moments to complete it if you haven’t already. If you are not yet a member of CANZBA this is a great time to consider joining to take advantage of some exciting events we have coming up, including, hopefully, getting back to in person events (public health orders permitting).

Wishing you a happy summer and looking forward to seeing you at our next event.

Cheers, Tony

Tony Crossman

President

Events

Events

On Thursday, June 10 members gathered virtually for our latest CANZBA Conversation: Travel Restart. Panellists Chris Allison, Head of Commercial Partnerships, Americas with Tourism Australia and Hadyn Fitzpatrick, Premium Trade Manager, North America with Tourism New Zealand presented their respective market recovery strategies and shared some fascinating insights as to recent challenges and expectations for the sector. Members had a great discussion around themes such as sustainable travel, Indigenous Tourism desire for direct flight connections to and from Canada once pandemic border restrictions ease. We look forward to welcoming Chris & Hadyn back for a future CANZBA update as international travel to opens up.

We are pleased to be able to share with you their respective ad campaigns.

Tourism Australia

Tourism New Zealand, Australia target audience & Domestic target audience 

Consulate Report - New Zealand 

Consulate Report - New Zealand 

Kia Ora CANZBA Members,

Eighteen months on from the first impacts of the COVID-19 pandemic, it finally feels like there might be light at the end of the tunnel. With case numbers down across Canada and increasing vaccination rates, we may just get a summer more like what we are used to.

On the economic front, there is still a lot of work to do to get our Canadian, Australian and New Zealand businesses back up a running. Sectors like tourism and international education are still a long way off from recovery as they depend on boarders opening.

Depending on what sector businesses have been targeting, challenges have looked vastly different. For example, New Zealand manufacturing companies that sell B2B have relied on the traditional sales model of face-to-face selling. Those companies have had to figure out how to continue to sell and keep revenues up without traveling abroad.

It has also been a challenge getting goods to market due to uneven cargo movement and congestion at ports. This has led to both costs and shipping times increasing. Thankfully, Air Canada’s weekly service between Australia, New Zealand, Vancouver and Toronto, which has been operating the entire time during the pandemic, has helped many Canadian, New Zealand and Australian businesses get their goods to where they need to be.

Overall New Zealand exports to Canada have fallen, from $1.2 billion (to year end 2019) to $1.09 billion (to year end 2020). As expected, tourism and transportation services have contributed most to this fall. However, many New Zealand to Canada exporters have found success despite the global disruption.

On the consumer food and beverage side of things, health and wellness has done well, especially products that strengthen the immune system. Consumption of New Zealand wine has gone up even though cellars and restaurants have been closed.

There is a significant opportunity to shift towards more digital commerce and more effective use of technology for business functions such as marketing, sales channels, and events. There has also been a trend to diversify channels to market via digital platforms. Some companies previously selling through distributors have expanded to include direct to consumer in their sales mix.

No doubt there will be more trends and developments that immerge before the pandemic ends. Through CANZBA’s network and events we hope to keep you informed with relevant and interesting topics and speakers. On behalf New Zealand Trade and Enterprise and the New Zealand High Commission, thank you for all your support and have a safe and enjoyable summer.

Matt Ritchie

New Zealand Trade Commissioner to Canada

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Member Reminder – please complete the Member Surv


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