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CANZBA December 2020 News

18 Dec 2020 5:40 PM | Anonymous

President's Report

Greetings!

What a year 2020 has been! I hope that during all the unknowns we've had you have been able to find comfort in friends and family.

We were fortunate to be able to quickly switch our events to virtual. They proved successful and we had some great attendance. Our next event is Australia Day/Waitangi Day, it will also be virtual and with the participation of our two High Commissioners so stay tuned for more details on that. 

As we close 2020 I would like to take this opportunity to wish you a safe and happy holiday season, from our family to yours.

Happy Holidays. 

Nerella Campigotto

President


 

Events

Our upcoming events below and please see events page for full detail:

Virtual Waitangi/Australia Day - TBD


News and Sport

Big moves for Aussie F1 driver in 2021

Rugby World Cup 2023

SMATS update

Consulate Report - New Zealand

Seasons Greetings after what has been a tough year for us all in Canada and right across the world. No doubt we are all wondering when we will be able to see our extended families and travel again. Our New Zealand and Australian exporters are asking similar questions regarding their customers. For the businesses that do not have employees in Canada it has been especially hard and they have come knocking on our door for help in greater numbers than ever before.

Depending on what sector businesses have been targeting, fortunes have been vastly different. We have been asking New Zealand exporters to rate themselves using the traffic light system. Red for significant distribution, orange for minor distribution, and green for businesses that are doing well.

April to November

Green 31% 51%

Orange 59% 43%

Red 10% 6%

It is great to see so many exporters moving from red and orange to green over the last six months. However, this has taken a large amount of work including many hours of video calls, webinars, product innovation and pivots to markets and channels. I think you will agree going into this holiday season we are all especially exhausted and in need of a recharge!

There have been a few trends we have noticed over the last six months. For example, a lot of our manufacturing companies that would normally sell business to business (B2B) had relied on the traditional sales model of face-to-face selling – trade shows and visiting Canada in person. Those companies have had to figure out how to continue to sell and keep revenues up. Many have asked us for help in the digital space. They needed to update their websites and social media profiles, get new order fulfilment and tracking systems working, adopt video conferencing, and so on.

On the consumer side of things (B2C), health and wellness has done well, especially products that help strengthen your immune system. There has also been a trend to diversify channels to market via digital platforms. A good example in Vancouver is lambtoewe.com which is a direct to consumer (D2C) channel now set up for a large New Zealand meat company.

Fresh produce like apples and kiwifruit, and consumer products like Whittaker’s chocolate have all done well. As long as supply chains have held up and businesses have been able to get products into market, they are flying off the shelves quickly. That includes wine – the consumption of New Zealand and Australian wine has gone up even though restaurants were closed and usually account for a large part of the market. Now that we have freight and logistics sorted out, beef, lamb and seafood are doing well too. All those supply chains are all back now thanks to Air Canada's cargo flights going to Sydney – Auckland – Vancouver – Toronto and back again three time per week.

For the latest data and insights feel free to register on myNZTE, where you will see an excellent resource of digital content including a great video series from Brett Halliday (fellow CANZBA member).

We are leaving behind a year that has been entirely disrupted, hugely challenging and not at all what we expected from 2020 just twelve short months ago. We have experienced working life and personal life in ways that we never thought possible and have seen things here in Canada and internationally that we could never have imagined.

As the saying goes "when one door closes, another one opens", and I am hoping that this will be true for all of us in 2021. Over the coming weeks let's try to take a break, have a rest, and ultimately breathe deeply. I hope we all have time to reflect on what we’re grateful for and then refuel ourselves for 2021.

Ngā mihi, kia kaha!

Matt Ritchie

Consul General and Trade Commissioner


Member Pandemic Stories: Jenny Reilly Consulting

21 Questions to Help You Reflect on 2020 and look forward to 2021

In March, our professional and personal lives changed overnight. Working and living through a global pandemic, lockdowns and containment measures plunging the economy into deep contraction - 'our new normal' in 'unprecedented times.'

As of December 14th, with over 70.4M COVID-19 cases and 1.59M deaths globally to date, this pandemic has seen a magnitude of loss and hardship like we have never seen in our lifetimes.

2020 has acted as a reset button both professionally and personally for some, and others, it has been a period of pure survival. Personally, 2020 has taught me many valuable lessons. I have had brilliant professional successes in my consultancy, some failures, and most importantly, equalizing reminders of what is truly important moving forward both professionally and personally. We have all had to utilize our 'resilience' muscle the past nine months, be more flexible, adjust to work and personal life integration, and business changes with speed.

The majority of the clients I consult with are small business owners between the $500,000 - $5M annual revenue range. I have helped clients from both ends of the spectrum who have been affected by COVID. I have shed tears with those whose operations came to an abrupt halt overnight. They were unable to pivot and suffered tremendously as they had to close their doors to businesses that they had invested years of sweat equity. I have also helped guide many others under immense stress due to tremendous growth, for some growing three-fold over the last nine months as their products or services were in high demand.

I asked my connections on LinkedIn and Facebook 'If you could choose one word to describe 2020, what would it be?

Some of the one-word responses included: accelerating, adaptive, agility, busy, chaotic, courage, devastating, eye-opening, grit, emotional, faith, growth, hope, humbling, inspiring, interesting, opportunity, prodigious, reset, resilience, risk, stressful, transformational, unusual and a 'waste.'

What is your word to describe 2020?

What will be your word for 2021?

I encourage you to start your 2021 goal planning process by reflecting on this chaotic year. Making a note of the lessons learned will help you clarify your takeaways, address areas of challenge, and help set your intentions and goals for 2021.

2020 Reflection

1. What was your greatest lesson this year?

2. What were the top three challenges you overcome in 2020?

3. What was the best decision you made in either your professional or personal life?

4. What accomplishment are you most proud of this year?

5. What did you learn about yourself that you were unaware of pre-COVID?

6. What new skills did you acquire?

7. What new habits did you integrate into your day?

8. What did you fail to do?

9. Are you a different person than you were this time last year? How?

10. What exhausted you, and on the flip side, reenergized you this year?

2021 Intentions

11. What 5-7 professional goals do you want to achieve in 2020?

12. What 3-5 personal goals do you want to achieve in 2020?

13. What are you going to stop doing next year?

14. What are you going to keep doing next year?

15. What do you want to start doing next year?

16. What are you planning to do to enable you to step out of your comfort zone?

17. What relationships do you want to focus on improving in 2021?

18. What technical or personal qualities do you want to strengthen next year?

19. How can you improve the integration of your work and personal life?

20. Are there any improvements you need to make to your work environment to be more productive?

21. List three-five individuals (professional or personal) who are in your support circle that you can rely on for help and advice?

Goal Setting

Chose seven-ten goals to focus on in 2020. I usually set seven professional goals and three personal goals to work towards. Goals that are in my control and will not be affected by external forces. I use the S.M.A.R.T.E.R. goal framework when developing my goals. This framework is based on the G.E. goal-setting strategy of having goals that are Specific, Measurable, Achievable, Realistic, and have a Timeline. This acronym has been added to over the years, and the S.M.A.R.T.E.R. acronym has various versions. The one that resonates with me is Specific, Measurable, Actionable, Risky (a stretch goal), Exciting (working on something that I know will give real value and I am excited about), and Relevant (to my business and time in my life).

I wish I had a crystal ball and could predict what 2021 will bring; however, I can offer the knowledge that we cannot choose our external circumstances, so why spend so much time focusing on them. I encourage you to choose to focus on what you can control in your life and set professional and personal goals for 2021 that will help you do better and be better.

I am happy to offer CANZBA members a 20-minute complimentary goal setting strategy session if you are interested. To book a convenient time, please drop me an email or call 604-616-1967.

Wishing all CANZBA Members a Merry Christmas and all the very best for a healthy and safe 2021.



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