Icebreaker was created by a 24 year old Jeremy Moon. His aim was to provide garments for outdoor adventures with less reliance on petrochemical fibers, providing a more sustainable future for us - and the planet. But back then, sythentics were king, so convincing people was going to be far from easy.

Today, the Icebreaker fiber factory runs 24 hours a day on the back of a sheep. Naturally.

We are the first company in the world to establish long-term contracts with key merino wool growers, based on genuine trust and a mutual concern for animal welfare and the environment. Find out more here.

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